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一个好网站的核心标准有哪些?

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来源:【人和时代·中国】酒店vi设计公司 发布时间:2012-06-27 15:47:43 查看次数:

一个好网站的核心标准有哪些?
    以客户为中心的网站建设是酒店网络营销的基础工作。网站的建设和运营状况是决定酒店网络营销的效果的关键因素。
    酒店网络营销的网站应符合以下标准:
1.以帮助酒店实现经营目标以及网站建设和运营的目标
    网站建设和运营的目标应与酒店的经营目标一致,网站的建设和运营是为了满足酒店的某些方面的网络营销功能,比如以客户服务为主的酒店网站营销功能,以销售为主的酒店网站营销功能,以国际市场开发为主的酒店网站营销功能等。通过网站这样的工具来实现其网站营销的价值。
2.网站应具有良好的搜索引擎表现
    搜索引擎是网民获取信息最重要的渠道。如果酒店网站无法通过搜索引擎进行有效推广,其营销性会大打折扣,所以酒店网站必须要解决自身的搜索引擎优化问题,要把搜索引擎优化作为网站的基础工作和长期工作,将酒店品牌设计贯穿于网站的整个运营过程。
3.网站应有良好的用户体验
    酒店网站的用户多为与酒店业务有关联的组织和个人,用户使用酒店网站体验,影响其对酒店的认知和评价。为用户提供良好的体验是网站必须考虑的重要问题。为此,网站应提高自己的公信力,让用户形成较高的信任度,如相关的证件和证书,相关的媒体报道,酒店地址和产品等真实的图片,还有以往用户的案例,都应放在网站上去,客户在网站上消费,信任你的网站才可能消费;其次,网站应有完好的内容支持,促进用户进一步了解产品或服务。
4.网站建设应重视细节
    在网站的流程制定、内容维护、管理等方面都需要体现出来细节问题。例如,提高网页打开的速度,导航明确,没有死链接,页面之间有良好的链接;提供详细的酒店联系方式,地址和地图,方便用户联系;对于网站营销的流程,提供详细的介绍和说明,便于用户操作或在线完成营销。
5.完善的网站监测与管理
    完善的网站监测,能帮助酒店对网站用户的来源及用户的信息进行详细的统计,便于酒店及时掌握市场的动向;对网站有关信息的监测和统计,也可以用于后期网站的改善与调整,方便和易于维护网站内容管理系统,减少酒店的维护成本,提高网站内容的维护效率。
6.强大的在线沟通功能
    快捷及时的沟通对于酒店和用户都具有重要的意义,酒店的网站要利用网络的交互性,通过在QQ、在线客服、在线的留言回答等沟通工具,更好地位营销服务。
7.强大的预订功能
    酒店网站应提供实时的客房预订与支付服务。这将为酒店带来更多的直接客源,还能大大减少客房的分销成本,并可能过更低的折扣来鼓励客人预付部分甚至全额房费,从而降低酒店客房的空置风险。网上预订应注意以下事项:网上预订流程应人性化,简单明了,方便用户顺利完成预订;应提供多种价格类型以满足各类客人的需求:如前台现付价,提前N天预付价等;网上预订应做到即时确认。
What are the core standards of a good site?
    Customer-centric Web site construction is the basis of hotel Internet marketing. The construction and operation status of the site is a key factor to determine the hotel Internet marketing results.
    Hotel Internet marketing site should meet the following criteria:
One to help hotels message to achieve the goal of business objectives, as well as site construction and operation of
    Site construction and operation of the target with the hotel business goal is the same construction and operation of the site in order to meet the hotel's certain aspects of network marketing function, such as the hotel website marketing capabilities based on customer service, sales-based hotel website marketing function, based on international market development hotel website marketing functions. Through the website tools to achieve their website marketing value.
The site should have good search engine performance
    The search engine is the Internet users access to information most important channels. Hotel website can not be effectively promoted through a search engine marketing of discount hotel website must solve its own search engine optimization issues, should be search engine optimization as the site work and long-term work throughout the entire operating procedures.
Site should have a good user experience
    The hotel website users and more organizations and individuals associated with the hotel business, hotel website experience, affecting their cognitive and evaluation of the hotel. The site must be considered to provide a good experience for the user. To this end, the site should improve their credibility, allowing users to form a high degree of trust, such as the true picture of the relevant documents and certificates related to media reports, the hotel address and product, as well as the previous user's case, should be in place up on the website, customer spending on the site, trust your web site may be consumer; Second, the site should be well-content support, promote users to learn more about the product or service.
Site construction should pay attention to details
    In the process of the site development, content maintenance, management and other aspects need to be reflected in the details. For example, improving the speed of the page to open, clear navigation, no dead links, good links between pages; provide details of the hotel contact, address and map user contact; website marketing process, provide a detailed introduction and explanation , user-friendly or online to complete the marketing.
5 perfect Web site monitoring and management
    Website monitoring, can help the hotel to the source of the user and the user's information, detailed statistics, and easy hotel to grasp market trends; monitoring and statistical information about the site, but also for the improvement and adjustment of the post-site convenient and easy to maintain website content management system to reduce the hotel's maintenance costs, improve efficiency in the maintenance of site content.
6. Powerful online communication function
    Efficient and timely communication to hotels and users are of great significance, the site of the hotel to take advantage of the interactivity of the network, communication tools through QQ, online customer service, online message answering, and better position marketing services.
7 powerful booking capabilities
    The hotel website should provide real-time room reservations and payment services. This will provide the hotel a more direct source, and can greatly reduce the distribution costs of the room, and may lower the discount to encourage guests to prepay part or full payment, thereby reducing the risk of vacant hotel. Online booking should note the following: the online booking process should be humane, simple, user-friendly the successful completion of booking; should provide a variety of price types to meet the needs of all types of guests: such as front pay price of N days in advance of pre-paid price; The online booking should be done is recognized immediately.

 

(版权所有:转载请注明来源于【人和时代·中国】 http://www.hotelcis.com 作者:先锋)


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