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了解下什么是精湛的酒店网站设计和开发?

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来源:【人和时代·中国】酒店vi设计公司 发布时间:2012-06-22 10:41:08 查看次数:

了解下什么是精湛的酒店网站设计和开发?
希尔顿网站的魅力
      1995年8月,希尔顿网站开通。在众多的酒店网站中,希尔顿网站以精湛的设计、精美温馨的网页和人性化、专业化的流程,独树一帜,成为同行业中的佼佼者。
      希尔顿网站的网页以清新、精美、温馨为基本格调,情景交融,渲染了人际友善与自然和谐。在公众心目中,希尔顿品牌以为着成功、富丽、豪华,客户多为社会精英和名流,这些人的年龄以中年居多,反映在网站上,宣扬的是一种面向尊贵、崇敬长者的亲情,这尤其体现在以“特殊的荣幸、专门的优惠、个人的照料”为内容的“希尔顿尊长荣誉”服务栏中。与此相辉映,网站中风光、建筑、名胜、室内陈设、户外运动场等,构成了一道道亮丽的风景线。以首页和各主导栏目主页为例,许多网站都讲酒店标志、主题名言、酒店名称等放在最上方的位置。希尔顿却将这些下降一格,在此放上自然风光、酒店的内外环境、喜气洋洋的客人的图片,其精美程度如同一幅幅艺术品,足以吸引访问者的眼球。
      查询是网站最普通的功能。希尔顿查询系统就设计得相当细致周密、脉络清楚,检索途径为国家、州/省、市目录,然后是酒店所在地区地理图,其上标出周围各主要街区、景点、标志建筑,再附上放大图,然后才是酒店主楼外景、客房内部陈设图。
      希尔顿网站栏目安排合理,紧扣网站营销主题。网站栏目分两类板块:一是业务类栏目,二是促销类栏目。业务类栏目包括客房预订、公司介绍、人力资源、电子邮件登录、反馈表、集团重要日期、会议预订、印务中心、服务流程、打包服务、相关链锁等。促销类栏目包括促销主管、特别优惠、希尔顿荣誉客户、高速互联网服务、花园客栈、荣誉会员、希尔顿信用卡、希尔顿智能卡、远程客房配置、荣誉点津贴等。
      网上预订时网站的核心,为了方便客人,希尔顿精心设计,巧妙安排,所有面向客人的业务流程均细致缜密,从个人服务到团队活动到大型国际会议的承办,网站都设计了系统的电子表格和配套的特殊服务。以举办会议为例,网站推出了一套严格且细致的会务问答接待体系,它包括会前、会中、会后的一系列服务项目表单。又例如,客人订房填写的电子表格,包括了抵离时间,所需房间数,成人小孩数,喜欢怎样的床(包括床上用品),是否抽烟和房价。为了避免差错,在“网上订房”栏下设有“订房帮助网页”,对上述填写内容做详尽的解释。如“成人”,说明“一个客房内最多可住四名成人,但超过一人时可能加收一定费用”。总之,每一项预订流程常常是包括了数十项选择、意向调查和大量的细节询问。这种不厌其烦的认真态度,体现了希尔顿的专业设计师设计酒店形象水准和高度的责任心。
      为了满足客人的需求,希尔顿网站还与相关企业进行联合推广,建立了跨企业的整体营销体系。例如,为了促销而发行希尔顿信用卡,该卡是与美国运通公司联合发行的特殊信用卡,持卡人在该集团旗下酒店享受服务时,均可得到一定的优惠。这种做法,因合作伙伴是实力强、信誉度高的大企业,提升了酒店的形象。
To understand under what is a superb hotel website design and development?
The charm of the Hilton website
      In August 1995, the Hilton website. Numerous hotel site, the Hilton web site to the exquisite design, fine and warm pages and humane, professional process, unique to become the leader in the same industry.
      Hilton website pages a fresh, beautiful, warm and basic style, scenes, rendering people friendly and in harmony with nature. In the public mind, the Hilton brand thinking with success, wealth and luxury customers more for the social elite and celebrities, the age of these people mostly middle-aged, reflecting on the website, preached oriented noble reverence for the elderly family, which is particularly reflected in the content of "special honor, specialized promotions, personal care Hilton elders honor the service bar. Relative to shine with this site in the scenery, architecture, attractions, furnishings, outdoor playground, etc., constitute a beautiful landscape line. Home of the Home and the dominant part, for example, many sites say the hotel logo, theme famous hotel name on the top position. Hilton puts drop a grid placed on this natural scenery, internal and external environment of the hotel, beaming pictures of the guests, its beautiful like a pieces of art, enough to attract the visitor's eye.
      The query is the most common site of function. Hilton query system is designed to be quite careful and meticulous, clear context, retrieval approach for national, state / provincial, city directory, then the geographical map of the hotel area, marked on the surrounding neighborhoods, attractions, landmarks, and then attach Enlargement, then is the main hotel building location, the rooms are furnished in Figure.
      Hilton site columns will be reasonable, closely linked to the website marketing theme. Part is divided in two sections: First, the business class section, the second is a promotional class part. The business class section, including hotel reservations, company, human resources, e-mail login, feedback forms, important dates of the Group meeting is scheduled, Printing Center, services, processes, packaging services, and related chain. Promotional section in charge of promotions, special offers, Hilton Honors customers, high-speed Internet service, Garden Inn, an honorary member of Hilton Credit Card Hilton smart cards, remote rooms are equipped with honor points allowance.
      Online booking site core, for the convenience of guests, the Hilton is well-designed, clever arrangements, all guest-oriented business processes are detailed and meticulous, from personal services to the team to the contractor of a large international conference, the site design system spreadsheet and supporting the special services. To organize the meeting, for example, the site launched a set of strict and detailed conference Q & A reception system, it includes the former will, after a series of services form. For example, guests booking fill in the spreadsheet, including arrival and departure time, the required number of rooms, number of adult children, like what kind of bed (including bedding), smoking and prices. In order to avoid errors in the column of the "online" with the help page of the booking the above filled out a detailed explanation. Such as "adult" shows "in a room up to live in four adults, but more than one person may be subject to a fee". In short, each of the booking process often includes dozens of options, A Survey and a lot of the details of the inquiry. Serious about this patiently, reflecting the Hilton's professionalism and high sense of responsibility.
      In order to meet the needs of the guests, the Hilton website also joint promotion with related businesses, across the enterprise as a whole marketing system. For example, for promotional purposes and the issuance of the Hilton credit card, the card is the special credit card issued jointly with the American Express Company, the cardholder access to services of the Group of Hotels, are eligible for certain concessions. This approach, the partners is a strength, high degree of credibility of large enterprises to enhance the image of the hotel.   
    
   

(版权所有:转载请注明来源于【人和时代·中国】 http://www.hotelcis.com 作者:先锋)


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