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以下几种是酒店销售促进的方法!

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来源:【人和时代·中国】酒店vi设计公司 发布时间:2012-06-16 10:12:52 查看次数:

以下几种是酒店销售促进的方法!
   (1)价格优惠
     价格优惠指客人以低于正常水平的价格购买到酒店特定的产品或获得利益。其核心是酒店让利,购买者省钱,当价格是激发客人购买行为的主要因素时,使用价格优惠往往能收到很多好的效果。例如酒店推出的折扣卷、折扣优惠等。
   (2)奖券和抽卷
    奖券和抽卷是酒店吸引客人方法之一。奖券发放的方式多种多样,如附在报纸或杂志广告中,或在客人消费时奉送,客人凭奖券在酒店消费时,能享受相应的优惠;抽奖多用于节庆日的促销,一般是在客人消费的同时,进行现场抽奖和开奖,奖品既可以是实物,也可是一次免费用餐或住房。
   (3)提供产品样品
     一般在下列情形下,酒店采取提供样品的方式进行促销:新产品上市,客人因为不了解,如餐厅推出一款新菜,可以免费请客人品尝,以吸引客人下次消费;在承接大宗业务时,为业务单位的领导和具体承办人提供相应的样品试用,以消除他们的顾虑。
   (4)退款和折让
     因为酒店原因,给客人带来不便,酒店以全部或部分退款和折让的方式,向客人表示歉意,这既能让客人对酒店服务充满信心,也是吸引客人的一种手段。
   (5)特别优惠
     酒店对特别客人,如重要贵宾、长期客户、政府有关职能部门等给予特殊优惠,如在下榻的房间摆放花篮、赠送 特别礼物等。
   (6)鼓励重复购买
     客人对酒店产品或者服务的重复购买次数越多,反映出客人对酒店的忠诚度就越高,反之则越低。为了鼓励客人重复购买,酒店采取的多种优惠措施,例如积分制,即酒店按照客人每次住宿房间天数累积分值,给予十分丰富的奖励,以吸引客人在酒店住宿。
   (7)特殊活动
     酒店通过经常举办各种活动,制造亮点,吸引客人的注意力,如美食节、特别节日庆典等。采取这种方式时,一定要注意活动的新颖性。
   (8)礼品
     酒店可以利用一些机会和场合来发放礼品,一则感谢客人的关照,二则提高酒店品牌设计的知名度。例如,发放印有酒店店名的公文包、提兜等。

The following is the hotel sales promotion!
   (A) price
     The price refers to the guests at lower than normal prices to buy the hotel specific product or to obtain benefits. The core of the hotel let, buyers save money when the price is to inspire guests major factor in buying behavior, the use of price concessions can often receive a lot of good results. For example, the hotel launched a discount volume discount.
   (2) The Lotteries and pumping volume
    Lotteries and pumping volume is one of the hotel attract guests. Lotteries issued by a variety of ways, such as attached to a newspaper or magazine advertisements, or promotions in the guest consumption, guests with Lotteries consumption in the hotel can enjoy the corresponding preferential; lottery used for festival promotions, generally in the guest consumption at the same time, on-site lottery and lottery prizes can be either in kind, but a free meal or housing.
   (3) to provide product samples
     Generally under the following circumstances, the hotel to provide samples for promotion: new products, guests due to ignorance, such as the restaurant introduced a new dish, free guests can enjoy the next consumer in order to attract guests; to undertake the bulk of business for the leadership of the business units and contractors to provide the sample trial, to eliminate their concerns.
   (4) refunds and discounts
     Hotel reason, the inconvenience to the guests, all or part of the refund and discount, the hotel apologized to the guests, this not only to guests of the hotel services with confidence, but also a means to attract guests.
   (5) Special Offers
     Special guests of the hotel, such as VIPs, long-term customers, relevant government departments to give special offers, such as placed in the room where he stayed with basket of flowers, gifts and special gift.
   (6) to encourage repeat purchase
     The more the number of repeat purchase of the guests of the hotel product or service, reflecting the guests, the higher the loyalty of the hotel, otherwise lower. To encourage guests to repeat purchase, the hotel has taken a variety of concessions, such as the points system, the hotel in accordance with the guests each accommodation room number of days accumulated score, giving a very rich reward to attract guests in the hotel accommodation.
   (7) special events
     The hotel regularly organizes various activities, create highlights, to attract the attention of the guests, such as food festivals, especially festivals. Such an approach, be sure to pay attention to the novelty of the activities.
   (8) Gift
     The hotel can take advantage of opportunities and occasions to distribute the gifts, one thanked the guests for the care, two to improve the visibility of the hotel. For example, issuing printed with the hotel name in the briefcase, and sacks.

 

(版权所有:转载请注明来源于【人和时代·中国】 http://www.hotelcis.com 作者:先锋)


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