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酒店外部有几个最重要的公众?

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来源:【人和时代·中国】酒店vi设计公司 发布时间:2012-06-14 12:06:11 查看次数:

酒店外部有几个最重要的公众?
    酒店外部公众涉及面极广,以下是酒店最重要额几个外部公众。
   (1)客人是酒店最直接、最有影响的公众群,酒店与客人关系的状态,不仅决定了现实客人的满意度,还能影响潜在的客人的购买选择。对客人公众群而言,酒店公众关系的协调作用,首先是与客人沟通,这种沟通工作既是大量的,也是极为重要的;必须始终树立顾客第一、客人总是对的经营思路,根据客人的要求建立和完善服务项目和服务设施;高度重视客人的投诉,真正与客人做到相互沟通,彼此信任,互促互进。
   (2)新闻媒体是酒店重要的外部公众,对于酒店知名度的提升与形象的传播具有重要的作用。酒店应与新闻媒体构建和保持密切合作的关系,将有价值的信息通过大众传播媒介传达给公众,吸引公众对酒店形象设计的注意了解,促进产品与服务的销售。
    酒店能够提供给新闻媒体的素材十分广泛:
    经营管理中的突出成就和经验,酒店或员工为社会所做的贡献、获得的奖励;
    酒店重大事件,如新服务设施落成、周年庆典等;
    名人下榻与惠顾事件,越是有名的人物。越能说明你的酒店声誉赫赫,也越是新闻媒介的聚焦点;
    接待能引起公众兴趣的团体与事件,如国际重要会议;
    在酒店内举办的各种活动,如大型展览会、时装发布会、时装表演等特殊活动;
    酒店进行的募捐资助公益事业的事迹。
   (3)旅行社是酒店外部公共关系重点公众群之一,酒店和旅行社建立合作互惠的关系,将给酒店带来稳定的客源。酒店在处理与旅行社关系时应做到:
    和旅行社保持密切的联系,经常向旅行社提供各种信息,包括年度报告书、产品和服务信息、促销资料等;
    组织旅行社人员参观酒店,使用、感受、评价酒店的产品和服务;
    为旅行社订房提供最大分辩;
    根据旅行社订房数量给予奖励;
    协助旅行社进行促销活动;
    征询旅行社对酒店工作的意见。
   
Hotel outside several of the most important public?
    Exterior public covers a very wide, the following is the hotel's most important the amount of several external public.
   (1) Guests hotel directly, the state of the most influential public groups, hotels and guest relations, not only determines the reality of guest satisfaction, but also influence potential guests the option to purchase. Guests in terms of the public group, the coordinating role of the hotel public relations, first of all communication with the guests, this communication work is not only a large number of extremely important; must always establish the customer, the guest is always right business idea, according to guests the requirements of the establishment and improvement of services and facilities; attaches great importance to the guests' complaints, really to do with the guests to communicate with each other, mutual trust, promoted by mutual progress.
   (2) The news media is the hotel's external public, has an important role for the hotel to enhance visibility and image transmission. With the news media to build and maintain a close cooperative relationship, valuable information is communicated to the public through the mass media to attract public attention to understand the hotel to promote the sales of products and services.
    The hotel can provide a wide range of material to the news media:
    Outstanding achievements and experience in business management, hotel or staff for the community's contribution, reward;
    Hotel a major event, such as the completion of new facilities, the anniversary celebration;
    Celebrities stayed throughout the event, the more famous characters. More able to explain the reputation of your hotel hehe, the more the media focal point;
    The reception can cause the public interest groups and events, such as the important international conferences;
    Held in the hotel's various activities, such as large-scale exhibition, fashion show, fashion shows and other special activities;
    The hotel fund-raising to finance the public good deeds.
   (3) Travel Agency is one of the Hotel external public relations focus public group, hotels and travel agencies to establish a mutually beneficial relationship of cooperation, will give the hotel a stable source. Hotels in the relationship between processing and travel agencies should do:
    And travel agents to maintain close contact, often provide a variety of information to travel agents, including the annual report, product and service information, promotional materials;
    Organization travel agency staff to visit the hotel, use, feelings, and evaluation of products and services of the hotel;
    Provide for travel agents booking differentiate;
    According to travel agents booking number will be rewarded;
    Assist travel agents to carry out promotional activities;
    Seek the views of the travel agency for hotel work.

(版权所有:转载请注明来源于【人和时代·中国】 http://www.hotelcis.com 作者:先锋)


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