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酒店中间商在生产者与消费者两者之间的职能分配!

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来源:【人和时代·中国】酒店vi设计公司 发布时间:2012-05-19 16:01:27 查看次数:

作为酒店中间商在生产者与消费者两者之间的商品交易或服务业务!
1.酒店中间商的概念
    酒店中间商是指生产者与消费者两者之间,参与酒店商品交易或服务业务,且具有法人资格的经济组织和个人,是酒店商品交易或服务发展的必然产物。按是否拥有商品所有权可分为经销商和代理商。
2.酒店中间商的职能
   (1)销售:酒店中间商必须首先与现实的和潜在的顾客接洽,以取得他们的预订委托要求。
   (2)促销:酒店中间商有责任为其代理的酒店产品与服务进行促销。酒店应积极向旅行社提供相关资料,如宣传手册等;同时,旅行社在推销旅游线路时,会将酒店产品服务纳入其中。
   (3)融资:在北京品牌设计酒店的一些旅行社为鼓励旅游者参加,采取旅游后付费或部分费用的方式,向酒店预订的费用则由旅行社承担。
   (4)购买:中间商获得顾客的预订要求后,向酒店订房。有时旅游旺季,酒店接待能力紧张,或有的酒店一直保持很高的入住率,酒店中间商为了解确保在“紧俏”时也能满足顾客订房的要求,保证自己的信誉,会向酒店事先批量预订房间,然后再组织客源,但这样对酒店中间商来说会有一定风险,如果一部分客房卖不出去,这笔损失由酒店中间商自己承担。
   (5)承担风险:酒店中间商对代理销售过程中可能出现的损失有共同协商承担风险的责任。例如旅行团取消,旅行社应酒店做出部分补偿;又如因航班延误使旅游者滞留在酒店所增加的费用,应由旅行社出面与航空公司协商补偿。
   (6)组合产品:这里的产品是整合概念,即能满足旅游者一次旅游活动食、住、行、游、娱、购等多方面需求的产品与服务的总和。酒店中间商分别向酒店、航空公司、出租汽车公司、旅游景点等批量购买单项旅游产品,组合在一起以包价的形式出售给旅游者(有时出售给旅游代理商)。
   (7)提供信息服务:酒店中间商作为酒店与最终旅游者之间的纽带,应负责向顾客提供各项的信息,同时向酒店通报旅游者需求及旅游者对酒店的反应等信息,以加强两者的沟通与理解,并促进酒店提高服务质量,更好地满足旅游者需求。

As a hotel middlemen between the producers and consumers of the commodity trading or service business.
The concept of hotel brokers
    Hotel middlemen between producers and consumers to participate in the hotel commodity trading or service business, and economic organizations and individuals with legal personality, is the hotel the inevitable product of commodity transactions or services developments. Dealers and agents can be classified according to whether it has the ownership of the goods.
2 functions of the hotel brokers
   (1) Sales: Hotel brokers must first contact with the reality and potential customers to get their booking commissioned requirements.
   (2) Promotion: Hotel brokers have marketing responsibility for hotel products and services of the agent. The hotel should actively provide relevant information to travel agents such as brochures, etc.; the same time, travel agents in the marketing of tourist routes, the hotel products and services included.
   (3) financing: the way to encourage tourists to participate in some travel agencies abroad to take tourism to post-paid or part of the cost, the cost of hotel reservations borne by the travel agency.
   (4) purchase: brokers to obtain the customer's reservation request to the hotel booking. Sometimes the tourist season, hotel reception capacity tension, or some of the hotel has maintained a high occupancy rate of hotel brokers for understanding to ensure a "tight" to meet the requirements of the customer reservations, and to ensure their credibility, will advance to the hotel bulk book a room, and then organized the source, but this hotel brokers, there will be some risk, if part of the room can not be sold, this loss is borne by the hotel brokers.
   (5) risk: The hotel brokers mutual agreement to assume the responsibility of the risk of losses that may occur in the agent sales process. Such as canceled package tours, travel agencies should the hotel to make part of the compensation; Another example is the tourists stranded in the hotel, the increase in costs due to flight delays, compensation should be travel agents to come forward in consultation with the airlines.
   (6) combination product: the product here is the integration of concepts that can meet the tourists and a tourism food, housing, transportation, travel, entertainment, shopping and other aspects demand the sum of the products and services. Hotel brokers to hotels, airlines, car rental companies, tourist attractions quantities for individual tourism products together in the form of packages sold to tourists (and sometimes sold to travel agents).
   (7) provide information services: hotel brokers as a link between the hotel and ultimately tourists, shall be responsible to provide the information to the customer at the same time informed of the response of tourist demand and tourists to the hotel to the hotel in order to strengthen both communication and understanding, and to promote the hotel to improve service quality to better meet the needs of tourists.

 

(版权所有:转载请注明来源于【人和时代·中国】 http://www.hotelcis.com 作者:先锋)


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