回首页 酒店品牌策划 酒店品牌设计 酒店品牌推广 关于人和品牌 人和服务范围 合作酒店客户





酒店新产品的新设计、新构思、新设想开发程序

jiudianxinchanpindexinshejixingousixinshexiangkaifachengxu


来源:【人和时代·中国】酒店vi设计公司 发布时间:2012-04-25 14:34:52 查看次数:

酒店新产品的新设计、新构思、新设想开发程序
1.构想
    对未来新产品的一些初步设计、构思、设想,通过书面的形式描绘出来,包括对新产品将开展的酒店市场营销活动的计划。
2.筛选
    构想只是一个初步的设想,可以由很多,但很多构想是不能付诸行动的。酒店可以根据自身的条件,包括人员素质、原有产品基础、现有资金、管理制度等,也包括酒店所处的市场外部环境,包括市场需求、市场供应商、市场竞争等方面,要综合衡量,逐个筛选,慎重作出决定。
3.形成产品概念
    将新产品概念化,就是要把对新产品的构想具体化,用文字、图形、模型、试验品将产品表现出来。新产品具体化后就可以 进行测试,测试新产品对酒店内部条件和外部环境的适应性,以及目标顾客对新产品的反应。通过测试在最初筛选的几个构想中确定一个最佳产品概念。
4.制定营销策略
    在选定最佳产品概念后,酒店营销人员就要针对新产品制定相应的营销策略:包括分析目标市场规模、市场结构、产品的市场定位、消费者行为特点、预计销售量和市场占有率等。制定新产品的价格、选择分销渠道、促销手段,并做好营销预算。
5.商业分析
    商业分析是对新产品在市场中的适应性和发展能力的预测。预测的内容包括产品的销售量、成本、利润和收益率。这些不仅需要描述,更需要精确的数字计算和市场调查,得出确切的结果。这项工作需要科学的开发技术和市场研究,并结合新产品上市后实际情况进行分析。经过商业分析,确定该新产品又开发价值,就可以进入正式的实际开发阶段。
6.产品分析
    新产品要严格按照产品概念描述的去开发,并严格控制开发成本,按照商业分析出来的数据去实施,否则前边制定的营销策略和商业分析不能起到指导性作用。酒店产品作为服务性产品,开发时不仅要注意产品实体的效果,更要注意服务在实际运转中与各部门各方面的协调,确保酒店新产品的运转顺利。
7.市场试销
    新的酒店产品是否能被顾客接受,产品的生产运转是否顺利有序都需要在小范围内试销。产品试销一方面可以观察顾客对新产品的接受程度,从顾客那里得到对产品的评价,对不足的地方进行修改和提高。另一方面对自身提供产品的能力也可以进行测试,酒店自身的内外部条件是否适应新产品的供给要求,哪些方面还需要协调。再者可以对商业分析的内容进行核对,看商业分析的结果是否符合实际经营状况,是否需要调整。
8.正式上市
    新产品在试销中取得顾客良好的评价和反应,并且潜在的顾客群比较庞大时,则可以决定上市。上市要取得成功,首先要选好上市的时机。往往竞争谁就能占有更大的市场。上市时营销策略的选择和实施要更针对最佳的目标顾客群,以竞争到最有影响力的顾客。

New hotel products, new designs, new ideas, new vision of the development process
1. Idea
    New products in the future some of the preliminary design, ideas, assumptions, portrayed by writing, including marketing activities to be carried out on new product plans.
2 Screening
    The idea is only a preliminary idea, by many, but a lot of vision can not be put into action. Hotel according to its own conditions, including the quality of personnel, the original product base, the available funds, the management system, including the hotel market in which the external environment, including market demand, market suppliers, market competition, to be a comprehensive measure by screening, and carefully make a decision.
(3) the formation of the product concept
    New product conceptualization, the idea is to bring new products, text, graphics, model, test products, the products shown. Specific new product after the test, test new products on the adaptability of the hotel internal conditions and external environment, as well as the target customer reactions to new products. Test to determine an optimal product concept idea of ??the initial screening.
(4) develop marketing strategies
    Best product concept is selected, the hotel marketing staff necessary to develop appropriate marketing strategies for new products: including an analysis of the target market size, market structure, market positioning, consumer behavior characteristics, expected sales volume and market share . To develop new products, price, select distribution channels, promotions, and make the marketing budget.
(5) business analysis
    Business analysis is the prediction of adaptability and development of new products in the market. The forecast includes product sales, costs, profits and yields. These not only need to describe, more accurate figures and market surveys, the exact results. This work requires the development of science technology and market research and analysis combined with the actual situation in the market for new products. Business analysis, to determine the new product development value, you can enter the formal development stage.
6. Product analysis
    New products must be strictly in accordance with the product concept to describe to develop, and strict control of development costs, in accordance with the business analysis data to implement, or front to develop the marketing strategy and business analysis can not play a guiding role. Hotel product as a service product development should not only pay attention to the effect of product entities, but also pay attention to the service in practical operation in coordination with various departments to ensure the smooth operation of the hotel new products.
7 market test marketing
    New hotel whether it be customer acceptance, production is functioning smoothly and orderly in a small area to test market. Product test marketing on the one hand to observe the degree of customer acceptance of new products, and evaluation of the product to modify and improve the shortage of local customers. The other hand, their own ability to provide products for testing, the hotel's own internal and external conditions to meet the supply requirements of the new product, which also need to coordinate. Furthermore, to check the contents of the business analysis, to see business analysis results are in line with actual operating conditions, the need for adjustment.
8 officially listed
    The new product test marketing in a customer a good evaluation and response, and a huge potential customer base, you can decide the listing. Listed to be successful, we must first choose the right timing of listing. Often competition to who can occupy a larger market. The listing of the selection and implementation of marketing strategies for the best target customer base, competition to the most influential customers.
 

(版权所有:转载请注明来源于【人和时代·中国】 http://www.hotelcis.com 作者:先锋)


分享到:



相关文章
·福建酒店VI设计 科技创新与福建酒店标志VI设计的热情 02-09
·北京酒店VI设计 北京酒店标志VI设计公司研究相关领域 02-09
·文字排列的酒店形象VI设计 (typography) 07-03
·三亚酒店VI设计酒店接待海南军区越南总参谋长 01-20
·传统酒店形象VI设计图形艺术相结合 07-02
·合肥标志VI设计 合肥酒店标志VI设计公司领域的先进性 02-09
·广告商和爱好者都将换取时间和透明化的一点钱 04-09
·酒店形象VI设计“意”的沿用与延伸 07-02

·酒店文化绝不仅仅是名言警句 01-15
·五星级酒店前厅部规章制度 06-02
·温泉vi设计,风景区度假温泉logo设计温泉 02-10
·什么是五星级酒店公共关系 01-05
·牙科标志设计样品要素参与设计一个好的 11-25
·五星级酒店经营管理营销学的问题 01-05
·变更高尔夫VI设计广告文案作品 01-09
·高尔夫会所大堂吧的功能不宜过于单一 01-12
·什么是五星级酒店营销学 01-05
·世界著名的标志设计标志设计公司通过定 11-25
·度假村标志设计吉祥图形符号在现代度假 02-10
·高尔夫会所设计几个必须处理好的技术 01-12
·酒店logo设计市场营销管理规划和理念 01-05
·分析白金五星级饭店酒店用品的消费心理 01-30
·五星级酒店形象开业广告稿大肆宣扬 01-14



   【人和时代·中国】国际级概念vi策划设计印刷一体化,专业为您点亮个性化企业vi设计之路!
    ——源自台湾专业vi设计印刷执行专家
    ——源自台湾专业vi设计创意设计公司
    ——国际级概念、专业针对企业vi品牌策划、CIS系统规划、设计、导入、执行专家!
    ——品牌设计(顾问)策划、标志设计(LOGO)、vi设计、酒店VI设计、精装画册设计、品牌(CIS)整合,企业广告宣传设计制作、印刷等一整套的服务,是您长期跟踪合作商。
    企业VI设计网( http://www.rhtimes.com )
    酒店VI设计网( http://www.hotelcis.com )
    国际CI网( http://www.brandcis.com )

    品牌整合→人和时代将是您先择最佳的品牌cis整合策划设计(顾问)合作商!
    我们相信→创意就是力量,诚信缔造美好未来…






点击交谈 点击交谈





最新概念
设计概念首页



【人和时代·中国】国际深圳酒店VI设计公司!【国际级概念】源自台湾著名的国际品牌设计创意机构
酒店logo设计,高尔夫标志设计,商标设计,酒店新产品的新设计、新构思、新设想开发程序
酒店形象设计策划公司为您点亮成功品牌之路!提升酒店高尔夫品牌CIS形象推广的竟争力!