回首页 酒店品牌策划 酒店品牌设计 酒店品牌推广 关于人和品牌 人和服务范围 合作酒店客户





酒店产品和其他产品一样?对酒店产品概念的理解

jiudianchanpinheqitachanpinyiyangduijiudianchanpingainiandelijie


来源:【人和时代·中国】酒店vi设计公司 发布时间:2012-04-21 14:30:26 查看次数:

酒店产品和其他产品一样?对酒店产品概念的理解
    在不同的立场,对酒店产品的认识是不同的。对客人来说,酒店产品是花费时间、精力、金钱来享受购买的一次经历。对酒店供应商来说,酒店产品是酒店经营者凭借着物质、非物质的产品向客人提供服务的总和。从整个市场来看,酒店产品是向市场提供能满足人们某种需要和利益的物质产品和非物质形态的服务。
    从酒店产品的整体概念出发,酒店提供给客人的产品是一次消费经历,由核心利益、展现利益和附加利益组合。核心利益是顾客所要购买的实质性东西,如酒店提供客房的核心利益是满足客人休息的需要。展现利益是说明表现核心利益的内容,如酒店的地理位置、内外环境、建筑特色、装饰风格、品牌设计logo设计等。附加利益是顾客在购买酒店产品时获得的额外服务和好处,如免费擦鞋、免费长途电话等。
    酒店经营者要明确所提供产品的核心利益,知道顾客购买酒店产品的最真实最根本的需要是什么,这是顾客决定是否购买产品的先决条件。如要保证客房床及床上用品的舒适和卫生,保证客房的安全、安静,这才能满足客人休息的根本需要,没有这个基础,展现利益和附加利益是在同样核心利益前提下,体现出酒店独特的风格和个性服务,是在同类别酒店中竞争的有效手段,应充分发挥展现利益和附加利益的功能和效用。
酒店产品生命周期走势
    酒店产品和其他产品一样,在市场上都有一个出现、发展和消亡的过程。在一般情况下,根据产品的销售量变化,将酒店产品生命周期划分为四个周期:
    导入期:导入期的销量从零开始,产品进入市场。产品销量虽然呈上升趋势,但上升速度比较缓慢。
    增长期:产品的销量就进入了一个快速增长的阶段。
    成熟期:市场对产品的接受程度趋于饱和,增长速度再次放缓,慢慢接近销售顶峰,并逐渐开始由顶峰下滑。
    衰退期:销量迅速下降,如下采取任何措施,将退出历史舞台。
Hotels and other products the same? Understanding of the hotel product concepts
    In a different position, the hotel products is different. The guests, the hotel product is to spend time, effort, and money to enjoy the purchase experience. Hotel supplier, hotel product is the sum of the hotel operators by virtue of material and immaterial products to provide services to the guests. Judging from the whole market, the hotel product is available to the market to meet the people some kind of needs and interests of material products and non-material forms of service.
    Departure from the overall concept of the hotel product, the hotel offers guests the product is a consumer experience, core interests, to show the benefits and additional benefits portfolio. The core interests of the customer to purchase substantive things, core interests, such as hotel room is to meet the needs of guests to rest. Show of interest is the description of the performance of the content of the core interests, such as the hotel's location, internal and external environment, architectural features, decorative style. The added benefit is the additional services and benefits customers to buy hotel products, such as complimentary shoe shine, free long distance calls.
    Hoteliers to clear the product's core interests, to know what is the most fundamental needs of customers to buy hotel products the most authentic, which is a prerequisite for the customer decide whether to buy the product. To ensure the comfort and health room bed and bedding, to ensure the safety of the rooms, quiet, in order to meet the fundamental needs of the guests to rest, this foundation, to show the benefits and additional benefits under the premise of the same core interests, reflecting the unique hotel The style and personalized service is an effective means to compete in the same category hotel, should give full play to show the features and benefits of the interest and additional interest.
Hotel product life cycle trend
    Hotels and other products in the market has a development and demise of the process. Under normal circumstances, according to the product sales changes, the hotel product life cycle is divided into four periods:
    Import of: sales from scratch, import of products into the market. Product sales, although an upward trend, but the rate of increase is relatively slow.
    Period of growth: sales of the product entered a stage of rapid growth.
    Maturity: market acceptance of products becomes saturated, the growth rate slowed down again, slowly approaching the sales peak, and gradually began to decline from the peak.
    Recession: the rapid decline in sales, as to take any measures to the stage of history.


 

(版权所有:转载请注明来源于【人和时代·中国】 http://www.hotelcis.com 作者:先锋)


分享到:



相关文章
·一个vi形象设计人给省长的一封信 05-05
·你无法找到一个企业形象设计师的实际工作 12-11
·分析酒店网络营销和酒店VI设计的区别. 03-14
·最好的建议为企业形象设计者,未来的毕业生 12-11
·最终,宾馆VI设计家,在新的波希米亚块搜索 12-29
·信息以跟踪自己的企业形象设计文字 12-11
·F型是捷豹的尝试现代化的豪华运动他们与经典 12-29
·企业文化与高尔夫vi设计品牌文化都不能脱离公司 10-01

·酒店LOGO设计广告文案创作 03-04
·深圳酒店VI设计策划怎么写 04-14
·整顿的"3定"原则:定点、定容、定量 04-20
·海南国际旅游岛酒店企业标志概念 01-10
·海南国际旅游岛VI设计客观现实 01-10
·LOGO加入温德姆酒店LOGO及度假村妹妹在 11-04
·海南国际旅游岛酒店vi设计及LOGO的规范 01-10
·海南国际旅游岛标志设计独特的减法 01-10
·移动vi设计品牌标志设计策略 03-27
·分析环境对酒店市场营销的影响。 03-16
·谈谈海南国际旅游岛logo的设计 01-10
·精明的三亚五星级酒店logo设计营销 03-13
·海南国际旅游岛酒店LOGO的设计 01-10
·logo设计市场定位 04-15
·成功的内部餐馆平面设计,餐馆平面设计 06-03



   【人和时代·中国】国际级概念vi策划设计印刷一体化,专业为您点亮个性化企业vi设计之路!
    ——源自台湾专业vi设计印刷执行专家
    ——源自台湾专业vi设计创意设计公司
    ——国际级概念、专业针对企业vi品牌策划、CIS系统规划、设计、导入、执行专家!
    ——品牌设计(顾问)策划、标志设计(LOGO)、vi设计、酒店VI设计、精装画册设计、品牌(CIS)整合,企业广告宣传设计制作、印刷等一整套的服务,是您长期跟踪合作商。
    企业VI设计网( http://www.rhtimes.com )
    酒店VI设计网( http://www.hotelcis.com )
    国际CI网( http://www.brandcis.com )

    品牌整合→人和时代将是您先择最佳的品牌cis整合策划设计(顾问)合作商!
    我们相信→创意就是力量,诚信缔造美好未来…






点击交谈 点击交谈





最新概念
设计概念首页



【人和时代·中国】国际深圳酒店VI设计公司!【国际级概念】源自台湾著名的国际品牌设计创意机构
酒店logo设计,高尔夫标志设计,商标设计,酒店产品和其他产品一样?对酒店产品概念的理解
酒店形象设计策划公司为您点亮成功品牌之路!提升酒店高尔夫品牌CIS形象推广的竟争力!