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分析酒店网络营销和酒店VI设计的区别.

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来源:【人和时代·中国】酒店vi设计公司 发布时间:2012-03-14 14:10:46 查看次数:

网络营销模式和传统营销模式的异同:
    2009年9月,一封封E-mail被发送到“7天会”会员的邮箱里,其主题是“金秋10月入住7天连锁酒店,享三重厚礼”,邮件正文中更是有着“礼品疯狂送”、“价值200万”的诱人字眼。“7天会"为7天酒店的会员俱乐部,它推出了多项会员专享服务及会员积分奖励计划,拥有行业内最为庞大的会员体系,会员超过300万,消费会员为100多万。
    在经济型酒店业,通过携程、艺龙等网站进行推广是许多酒店习以为常的做法。但7天酒店摆脱了对中介代理的依赖,7天酒店自2005年创办依赖,采取会员制营销和自主开发电子商务进行推广,直接面向消费者,避开代理商,不仅大大节省了分销成本,而且拥有了一个庞大的忠诚的客户群体。7天酒店对会员实行一低价,在确保利润的前提下,让利给客户,并通过电子商务系统,直接面向消费者进行营销,缩短了服务流程,让服务变得更加简单,也更加规范。
    7天酒店电子商务营销模式被称之为“鼠标+水泥”,即用电子技术、网络技术武装传统酒店业,提升服务水准。为此,7天酒店自主开发了一套基于IT信息技术的电子商务平台,建立了国内首家集互联网络、呼叫中心、短信、手机WAP及店务管理为一体的系统,具有即时预订、确认及支付功能,使消费者无论何时何地都可以轻松、便捷地查询、预订房间。目前7天酒店是国内酒店行业唯一能将网站和酒店数据库完全对接的连锁酒店,它可以提供四种预订方式,包括网上预订、热线预订、WAP预订和短信预订。此外,7天酒店还在一个平台上构建了酒店VI设计各个分支运营体系,包括店务质量控制、开发评估推进、财务流动管理、工程采购、人力资源体系等等。
    7天酒店在网络支付、网络营销等方面进行了一系列的合作创新实践。比如,和第三方在线支付平台财付通合作,让客人拥有安全而多样的网上银行支付渠道;和知名社区天涯、若邻网合作,提供电子商务人口,让客人体验酒店电子商务;和生活咨询搜索平台酷迅、口碑网、火车时刻查询网站、飞友网,以及信用卡和个人理财产品推广网站商诺公司合作,为客人带来更为便捷和人性化的服务。通过跨领域、不仅给客人带来最佳的服务体验,同时培育客人养成电子商务消费习惯。
    统计数据表明,在7天酒店的总交易量中,有超过50%的预订是通过网络实现的。这一比例在所有经济型酒店中是最高的。随着3G时代的到来,7天酒店又开通了手机短信预订、手机WAP网上预订,客人预订房间更加便、快捷。以为熟练的会员只需15秒就可以完成订房。目前7天酒店拥有300多家连锁店。
   
  VI design of the similarities and differences between the hotel Internet marketing and hotel!
The difference between network marketing model and the traditional marketing model:
    In September 2009, the closure of an E-mail is sent to the 7 days will be members of the mailbox, whose theme is "autumn stay at the 7 Days Inn in October, enjoy the triple gift" in the message body has a "gift crazy to send 2 million "value"

Seductive words. 7 days 7 days hotel members of the club, it introduced a number of member benefits and membership reward points program, has the largest membership system in the industry, more than 3 million members, more than 100 million consumer members.
    In the economy hotel industry, through Ctrip, eLong website to promote the practice of many hotels take for granted. 7 days hotel to get rid of the dependence of the intermediary agent, seven days hotel since it was founded in 2005 rely on to take membership marketing and self-development

E-business to promote, directly to consumers, to avoid the agents, not only significant savings in distribution costs, but also has a large loyal customer base. 7 days hotel members to implement a low-cost, under the premise of ensuring profits, profit to

Customers, and through e-commerce systems, direct to consumer marketing, shortening the service process, so that the service easier, more standardized.
    7 days hotel e-commerce marketing model has been called the "mouse + cement", which uses electronic technology, network technology, armed the traditional hotel industry to improve service standards. To this end, seven days hotel is independently developed a set of IT-based IT e-commerce platform

Set up the first set of the Internet, call center, SMS, mobile WAP and shop management system as a whole, with instant booking confirmation and payment functions, so that consumers whenever and wherever they can easily, quickly and easily query , book a room

. 7 Days Inn hotel chains only be able to site the domestic hotel industry and hotel database completely docked, it can provide four kinds of order, including online booking, booking hotline, the WAP booking and SMS booking. In addition, the seven days the hotel was still a

VI of the hotel is built on a platform to design the various branches of the operating system, including the shop quality control, promote the development of assessment and financial flow management, engineering, procurement, human resources system.
    7 days hotel online payment, network marketing, and so a series of collaborative innovation practices. For example, third-party online payment platform TenPay cooperation, so that guests have a safe and a variety of online banking to pay channels; and well-known communities End of the World

, The neighbor network, providing e-commerce population, allowing guests to experience the hotel e-commerce; website inquiries and life consultation search platform to cool rapidly, word of mouth network, train times, flying Friends Network, as well as credit cards and personal finance products to promote the website provider Solutia Inc. co-

For a more convenient and personalized service for guests. Through cross-cutting, not only to the guests the best service experience, while fostering the guests to develop e-commerce spending habits.
    Statistics show that in the total trading volume in the seven days hotel, more than 50% of the booking through the network. This proportion is the highest in all the budget hotels. With the arrival of the 3G era, seven days hotel opened SMS booking

Phone WAP online booking, guests book a room more then, quick. That the skilled members in just 15 seconds you can complete the booking. 7 days hotel has more than 300 stores.

(版权所有:转载请注明来源于【人和时代·中国】 http://www.hotelcis.com 作者:先锋)



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