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酒店VI设计-温泉酒店的VI设计网如何市场营销
发表时间:2020-12-25 16:32:37 资料来源:人和时代 作者:酒店vi设计公司

酒店VI设计-温泉酒店的VI设计网如何市场营销

        酒店VI设计服务作为第五个因素,进一步体现了市场营销的核心思想,即以消费者为中心。温泉酒店品牌设计服务可以使企业创立个性,增加竞争优势,有效地增加企业的新销售和再销售的实现机率。服务作为第五个因素的导入为温泉市场营销提供了一个新的杠杆支点,为市场细分及市场定位等开辟了一条新路(见下图)。

重视企业酒店VI产品

重视客户酒店设计价值

酒店VI价格导向型

服务酒店标识设计导向型

酒店VI产品导向型

酒店品牌设计关系导向型

        B图1市场细分导向矩阵图这一矩显示了一种新战略构想,为企业在市场竞争中取得优势提供了很大帮助。

        (1)酒店设计价格导向型。象限A中的企业依靠产品的价格优势与竞争者较量,期望通过低价吸引消费者,保持一定的市场占有率。在这种情况下,除非企业能保持住极低的生产成本优势,否则要想维持一个长期的较高的市场占有率是非常困难的。当今世界,劳动力成本、天然资源等直接成纯粹价格导向型的本占产品的总成本的比重变小,其重要性也开始企业将越来越难于减弱。所以纯粹酒店VI价格导向型的企业将越来越难于在市场上站住脚。在市场上站住脚。


        (2)酒店VI产品导向型。象限B中的企业谋求以技术优势向顾客提供更高的使用价值及满意度,从而争取顾客并赢得顾客。在某些场合,只要温泉酒店VI设计产品的性能及质量保持优势,顾客可以容忍服务方面的某些不产品导向从根本上足。如豪华型高性能轿车的购买者一般可以承受由讲是违背以消费者于零配件的昂贵价格及维修网点不足带来的不便,为中心的市场营销只要能充分享受一流的驾驶乐趣及显示与众不同的观念。社会地位。产品导向从根本上讲是违背以消费者为中心的市场营销观念。因而最终也难以在激烈的温泉酒店市场竞争中获胜。

       (3)酒店VI服务导向型。象限C中的企业由于企业经营资源有限,不能保证其产品在技术上长期领先,所以试图通过刻意增加额外的服务来建立起竞争优势。在此种场合,温泉酒店VI设计网只要能从所信赖的厂家获得各种优势服务,他们仍然会对质量、性能一般的产品感到满意。这种战略的弱点在于:与技术个性相比,企业的服务个性很容易被其他企业所模仿,一旦被人模仿了,企业的优势也就荡然无存了(4)关系导向型。象限D中的企业既向顾客提供优质的产品,又向顾客提供一流的温泉酒店VI设计服务公司。 


         Hotel VI design-how to market the VI design network of hot spring hotel

        As the fifth factor, hotel VI design service further embodies the core idea of marketing, that is, consumer-centric. Hot spring hotel VI design services can enable companies to create individuality, increase competitive advantages, and effectively increase the probability of the company’s new sales and re-sales. The introduction of service as the fifth factor provides a new lever for hot spring marketing and opens up a new path for market segmentation and market positioning (see the figure below).

Pay attention to VI products of corporate hotels

Pay attention to the value of customer hotel design

Hotel VI price-oriented

Service hotel VI design-oriented

Hotel VI product-oriented

Hotel VI design relationship-oriented

        Figure B Figure 1 Market Segmentation Orientation Matrix This moment shows a new strategic concept, which provides great help for enterprises to gain advantages in market competition.



        (1) Hotel VI price-oriented. Companies in Quadrant A rely on product price advantages to compete with competitors, hoping to attract consumers through low prices and maintain a certain market share. Under this circumstance, unless the company can maintain a very low production cost advantage, it is very difficult to maintain a long-term high market share. In today's world, labor costs, natural resources, etc., which are directly purely price-oriented, account for a smaller proportion of the total cost of products, and their importance has begun to become increasingly difficult for enterprises to weaken. Therefore, purely price-oriented companies will find it increasingly difficult to gain a foothold in the market. Have a foothold in the market.

        (2) Hotel VI product-oriented. Enterprises in quadrant B seek to provide customers with higher use value and satisfaction with technological advantages, so as to win customers and win customers. In some occasions, as long as the performance and quality of the hot spring hotel VI design products maintain superiority, customers can tolerate some non-product orientation in service. For example, buyers of luxury high-performance sedans can generally bear the inconvenience caused by consumers who are against the expensive prices of spare parts and insufficient maintenance outlets, as long as they can fully enjoy first-class driving pleasure and display and inconvenience. Different ideas. Social status. Product orientation is fundamentally contrary to the consumer-centric marketing concept. Therefore, it is difficult to win in the fierce hot spring hotel market competition in the end.

       (3) Hotel VI service-oriented. The enterprises in Quadrant C are unable to guarantee the long-term technological leadership of their products due to their limited operating resources, so they try to establish a competitive advantage by deliberately adding additional services. On such occasions, as long as they can obtain various advantageous services from trusted manufacturers, they will still be satisfied with products of average quality and performance. The weakness of this strategy lies in: Compared with technical personality, the service personality of an enterprise is easy to be imitated by other companies. Once imitated by others, the advantages of the enterprise will disappear (4) Relationship-oriented. The companies in Quadrant D not only provide customers with high-quality products, but also provide customers with first-class hot spring hotel VI design service companies.


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人和时代设计

品牌设计、VI设计、标识设计公司

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