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2020年最好的酒店标识设计概念定位
发表时间:2020-12-24 17:16:29 资料来源:人和时代 作者:酒店vi设计公司

        酒店标识设计-2020年最好的酒店标识设计概念定位 

        现在让我们回顾一下动荡不定的1970年代—一个经济和社会变化迅速和扭曲了的时代。1971年,杰拉尔德·查特曼和菲利普·科特勒提出了“社会营销”的概念,促使人们注意到酒店设计营销学在传播意义重大的社会目标方面可能产生的作用,如环境保护、计划生育、改善营养、使用安全带等等。社会营销在斯堪的纳维亚地区、加拿大、澳大利亚和若干发展中国家的发展速度比它在美国还要快,而在近几年,一些酒店设计国际组织如美国的国际开发署,世界卫生组织和世界银行也开始承认这概念体现了传播意义重大的社会目标的最佳途径。对短缺的预言导致了西德尼·莱维和菲利普·科特勒在1971年提出了“低营销”这一概念,他们认为,在某种环境中,营销经理应掌握如何有选择地或者全面地减少需求水平的技能,就像他擅长扩大需求一样。他们阐述了如何把不同的酒店标识营销组合工具用于降低市场需求。


        1972年,艾尔·列斯和杰克·特罗在《酒店标识设计广告时代》杂志上发表了论文,提出“定位”这个富有吸引力的概念。他们认为,即使公司没有在广告中为产品定过位,这些产品在顾客头脑中也是有一定的位置的。列斯和特罗阐述了公司应如何运用定位去创立产品在顾客头脑中的特定形象。1970年代早期的经济冲击导致了“战略计划”这一概念。波士顿咨询集团说服公司不要对其所有的业务一视同仁,而应该根据各种业务的市场份额成长的情况,决定哪些业务必须建立,哪些应该保留,或者收缩,或者淘汰,这就是所谓的“业务投资组合法”。对营销者而言,营销并不仅仅意味着增加销售额。从这一思想中产生了“战略营销”这个概念。



        它和“酒店标识战术营销”的界线现在日趋明朗化。事实上,通用汽车公司已经按这两个概念分设了不同的酒店标识设计营销部门。我们已看到新的主要论述战略营销的课程和教科书。1970年代,人们日益感觉到企业应该负有一定的社会责任,于是,便出现了“社会营销”的概念。同时也出现了另外些术语,包括“人道营销”和“社会责任酒店标识营销”等等。这些概念要求企业在决策时,不仅应该考虑消费者的需要和公司目标,还应考虑消费者和社会的长期利益。当代一些社会问题,如保护消费者权益主义和环境保护主义等促使营销学者将其注意力又一次转向营销活动的宏观效果。“宏观酒店标识设计营销”这一术语便应运而生。与宏观经济学相似宏观营销研究提醒我们经常检查营销组合活动对于消费者的福利和价值的总体影响。到了1970年代后期,另一个变化引起了人们的注意,即美国的服务经济快速发展。值得一提的是,林恩·肖斯塔克在1977年《酒店设计营销杂志》上阐述了她对服务营销的独特见解。她认为,服务营销应该从产品营销思路的束缚中解脱出来。自那时起,不少杰出的营销学家都对服务营销的发展作出了重要贡献。


        Hotel logo design-the best hotel logo design concept positioning in 2020


        Let us now look back at the turbulent 1970s-an era of rapid and distorted economic and social changes. In 1971, Gerald Chatman and Philip Kotler put forward the concept of "social marketing", prompting people to pay attention to the possible role of hotel design marketing in disseminating significant social goals, such as environmental protection , Family planning, improving nutrition, using seat belts, etc. Social marketing is developing faster in Scandinavia, Canada, Australia, and several developing countries than it is in the United States. In recent years, some international organizations such as the U.S. Agency for International Development, the World Health Organization and The World Bank has also begun to recognize this concept as the best way to communicate significant social goals. The prediction of shortage led Sidney Levy and Philip Kotler to put forward the concept of "low marketing" in 1971. They believed that in a certain environment, marketing managers should master how to selectively or comprehensively The skills to reduce the level of demand are just as good at expanding demand. They explained how to use different hotel logo marketing mix tools to reduce market demand.



        In 1972, Al Leis and Jack Trow published a paper in "Hotel Logo Design Advertising Times" magazine, and proposed the attractive concept of "positioning". They believe that even if the company has not positioned the products in the advertisements, these products still have a certain place in the minds of customers. Les and Trow explained how companies should use positioning to create a specific image of products in the minds of customers. The economic shocks of the early 1970s led to the concept of "strategic planning." The Boston Consulting Group persuaded the company not to treat all its businesses equally, but should decide which businesses must be established and which should be retained, or contracted, or eliminated based on the growth of the market share of various businesses. This is the so-called "business portfolio law". For marketers, marketing does not just mean increasing sales. From this thought came the concept of "strategic marketing".


        The boundary between it and "hotel logo tactical marketing" is now becoming clearer. In fact, General Motors has established different hotel logo design and marketing departments based on these two concepts. We have seen new courses and textbooks focusing on strategic marketing. In the 1970s, people increasingly felt that enterprises should bear certain social responsibilities, so the concept of "social marketing" appeared. At the same time, other terms have appeared, including "humane marketing" and "social responsibility hotel logo marketing" and so on. These concepts require companies not only to consider the needs of consumers and company goals, but also the long-term interests of consumers and society when making decisions. Some contemporary social issues, such as consumer protectionism and environmentalism, have prompted marketing scholars to turn their attention to the macro effects of marketing activities. The term "macro hotel logo design marketing" came into being. Similar to macroeconomics, macro marketing research reminds us to always check the overall impact of marketing mix activities on the welfare and value of consumers. In the late 1970s, another change attracted people's attention, namely, the rapid development of the service economy in the United States. It is worth mentioning that Lynn Shostak expounded her unique insights on service marketing in the "Hotel Design Marketing Magazine" in 1977. She believes that service marketing should be freed from the shackles of product marketing ideas. Since then, many outstanding marketing experts have made important contributions to the development of service marketing.


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