Hotel management and hotel logo design strategy to enter the market in 2021
When the market reaches a mature stage, it must have a fixed number of suppliers, competitors, distributors and customers. This group of people formed a vested interest group, and they tried to make the market form a closed system to protect and prevent others from entering. This vested interest group can often get support from government legislative departments, labor organizations, banks, and other organizations. They will set up various tangible and intangible barriers to prevent others from entering. There are many examples of closed markets such as taxes, tariffs, imposing import quotas and other restrictive conditions. Most of the Japanese market is protected. People have complained about this for a long time. When foreign companies enter the Japanese market, they will not only encounter high tariffs, but also have difficulty in hiring good Japanese distributors and merchants to sign contracts. This is even true when foreign companies provide quality products and preferential prices. For example, Motorola has made many years of efforts to sell telecommunications equipment to Japan, and finally succeeded. The method was to put pressure on Japan through Washington authorities and redesign telecommunications equipment to meet the strict requirements of Japan.
Of course, hotel logo design companies that have difficulties entering new markets are not victims of closed markets. The problem may be that the company's products are of poor quality, overpriced, financial difficulties, unwilling to pay taxes or duties paid by other companies, or it may be that it has encountered a market protected by legal patents. The so-called closed market refers to: in this kind of market, existing participants and approvers set up various obstacles, making it difficult for companies that can provide similar products or even better products and services to enter and cannot operate. business. The barriers to entry include discriminatory legal regulations, political favoritism, cartel monopoly agreements, social or cultural prejudice, unfriendly distribution channels, and attitudes that refuse to cooperate. These barriers have caused various difficulties, which must be overcome by all-round marketing.
How can a company enter a closed market? There are usually two methods, one is easy and the other is difficult. There are many concessions to be made when the easy method is adopted. As a result, the company is almost unprofitable after entering the market. Japan recently won a coveted bridge construction contract in Turkey: erecting a 3576-foot suspension bridge across the Bosphorus. Japanese hotel logo design bids are very low, which surprised competitors and Turks alike. Competitors complained that the competition was unfair. The manager of Cleveland Bridge Engineering Company complained: "If Japan tells the Turks we will give you this bridge,' it may be cheaper (for the Japanese)." It is necessary to take difficult methods when taking difficult methods. To formulate a strategy to enter the market, we must formulate a strategy. To accomplish this task requires special skills for market-only strategies. For most marketers who have received general training and general experience, these special skills are often not available.
For a certain product in the usual hotel management marketing situation, the market already exists. When consumers understand this product, they just choose between different hotel management brands and different suppliers. Companies entering the market must clarify target needs or consumer groups, design appropriate products, establish distribution networks, and formulate marketing information delivery plans. Different from this, the primary problem faced by mega marketers is how to enter the market. If the product is a new product, they must also inspire new consumer demands and change consumption habits through publicity and education. This requires more skills and more time than simply meeting existing needs.